Latest Blog Posts
How to Understand and Use Digital Analytics
Understanding marketing through analytics reporting and being able to evaluate your online performance is key to ensuring your content is performing at its best. Typically, creating an analytics report, either monthly or quarterly, begins with reviewing digital analytics – the collection and analysis of data points that help you measure the performance of your social media accounts, website, email and more.
Tips for Sending Successful Email Campaigns
There’s no way to predict how an email recipient will respond to your email, but there are best practices to improve engagement and open rates. The goal is to send effective communication that conveys your message with as few mistakes as possible.
International Women's Day
Today is International Women’s Day. As a woman-led company, we are focused on gender equity in the workforce and shifting power to women across all systems.
Super Bowl Ads & Digital Advertising
This year, 113 million viewers tuned in to watch the Super Bowl, the championship game of the National Football League. While a large sum of viewership focused on the actual game of football, many were drawn to the halftime show and rollout of new commercials. In fact, companies spent $7 million per 30-second advertisement. That’s an increase from $6.5 million in 2022 and $5.5 million in 2021.
What’s Going on at Twitter?
This summer, Elon Musk pulled out of a $44 billion deal to purchase Twitter. Then he was called out on his bluff and was forced to purchase the social media platform after Twitter sued him to make good on the deal. What ensued afterward has been messy, to say the least.
Protect Trans and Non-binary Kids
Last month, Governor Glenn Youngkin and the Virginia Department of Education released a draft model policy that would remove and replace 2021's model policies on the treatment of transgender (trans) and non-binary youth in schools.
Four Steps to Decarbonize Our Democracy
To enrich a select few, the government has jeopardized billions. This inequality is precisely why the U.S. is struggling to reduce its carbon emissions. To decarbonize the economy, we have to decarbonize our democracy, addressing the inefficiency and unresponsiveness that has become all too familiar.
Five Ways to Incorporate Wellness Practices in Your Day
According to the Global Wellness Institute, wellness is described as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health. Wellness can include a focus on physical, mental, emotional, social, environmental, and spiritual systems of overall well-being. These practices aim to incorporate health into our everyday state of mind and body.
Prioritizing Black Health and Wellness
The theme for this year’s Black History Month is Black Health and Wellness. This year’s theme acknowledges Black scholars and trailblazers in the medical field, including health and wellness practitioners like midwives and herbalists in the African diaspora.
How to Show Up for the Asian American Community
Hello, it’s March 2021, a year since the world shut down due to a global pandemic. We can’t even begin to get into all the details of how xenophobia against Asians rose during this time, as racists looked to blame Asians for inflicting this terrible virus on the world. You heard that right.