We combine our expertise in communications and marketing with years of progressive advocacy to create social impact.
We audit processes, identify areas of growth and develop effective strategies to reach new audiences and deliver high-impact messaging.
COMMUNICATIONS AUDIT
We audit your current communications assets and workflow processes to ensure best performance for your organization.
POLICY & ADVOCACY
Our team intentionally creates space to empower politically disenfranchised and marginalized voices in policymaking. We work across several issue areas for clients, including: early childhood education, environmental conservation, foster care, health care, labor, care work and family economic security.
STRATEGIC COMMUNICATIONS PLAN
We develop a full strategic communications plan for your business including measurable objectives, ideal audiences, communications timeline and more.
>>> VIEW OUR WORK: COMMUNITY CLIMATE COLLABORATIVE
>>> VIEW OUR WORK: VOICES FOR VIRGINIA’S CHILDREN
We develop best practices and create digital media products for websites, email marketing campaigns, grassroots fundraising and social media. Our content creation includes video, website and graphic design, blogs, e-newsletters, copywriting for marketing.
SOCIAL MEDIA MANAGEMENT
Utilizing your brand voice and style, we develop social media content including graphics to help engage your audience.
WEBSITE DESIGN
Amplify your message and reach a wider audience with a dynamic website.
DIGITAL AD CAMPAIGNS
We create digital ad campaigns from the ground up to reach your objective. including messaging, calls-to-action and ad imagery. We are also certified to run political and social commentary ads.
MANAGING DIGITAL ASSETS
We help with video editing, website management, online community management and much more. If you need digital communications support, we provide it.
EMAIL MARKETING
We streamline processes for email marketing and help develop strategy to reach your audience consistently. We can help write content, find images, create graphics or run your email campaigns for you.
ANALYTICS & REPORTING
We provide monthly digital and PR reports to track progress and determine next steps.
>>> VIEW OUR WORK: VIRGINIA HEALTH CATALYST
There are many ways to exchange ideas, express feelings, share information and learn from each other. The most effective communication requires listening, empathy and a clear message. We identify key audiences and amplify your message to inform, persuade and build relationships.
AUDIENCE MAPPING
We identify target audiences like policy makers, funders, community partners and business leaders and determine messaging strategies for engagement and content distribution to achieve desired outcomes.
LANGUAGE STYLE GUIDE
We work with teams to build language style guides that are culturally relevant, centers equity and incorporates expertise from a people-first narrative.
BRAND NARRATIVE
A strong brand is more than a logo. We help translate your mission into a compelling story and statement of purpose that consistently defines intent, desired impact and action.
>>> VIEW OUR WORK: CHARLOTTESVILLE UNITED FOR PUBLIC EDUCATION
We maximize your reputation and create issue awareness by getting your message into the right newsrooms to land those big headlines. We focus on op-ed placement and landing media interviews to demonstrate credibility and expertise.
PITCHING
When you’ve got a story to tell, we’re here to personalize a pitch that’s relevant to the reporter’s beat and publication. We go beyond distributing a press release and invest time in making sure your story generates earned media.
PRESS RELEASES & STATEMENTS
Whether it’s a hot-button issue, campaign announcement, policy statement or newsworthy event, we help spread the word through well-crafted press releases to local, state and national media.
PRESS EVENTS
We maximize media opportunities through press conferences, rallies and even webinars to garner coverage for television, radio, print and digital outlets.
OP-ED & LTE PLACEMENT
We have a proven track record of placing editorials by working with clients to write opinion articles that convey expertise, inform the public and stimulate public debate.
MEDIA TRAINING
We provide media training to prepare you for successful broadcast and print interviews. We offer half-day media training for the entire team, individual one-on-one training and media prep before interviews.
>>> VIEW OUR WORK: CARE IN ACTION
We help you deliver your message in an impactful way through a strong visual brand, ensuring a great first impression and building credibility. We offer design services for print, social media and website design.
BRAND CONCEPTUALIZATION & DESIGN
From your brand intentions, we create a logo and brand guide, carefully designed to set the tone for your business or organization, and establish your brand identity.
DIGITAL & PRINT MARKETING DESIGN
We create a wide variety of marketing collateral, for both print and digital use, designed to stay consistent with your brand values and bring brand awareness.
DATA VISUALIZATION
We turn your data and statistics into vibrant visual designs.
>>> VIEW OUR WORK: CENTER FOR NONPROFIT EXCELLENCE
>>> VIEW OUR WORK: VIRGINIA DOWN SYNDROME ASSOCIATION
We specialize in working with progressive women of color, local and first-time candidates who need the most funding and structural support while running for public office. Specifically, we focus on maximizing voter outreach efforts through earned media, digital marketing, strong messaging and grassroots activities. Contact us for a one-hour consultation to gauge campaign needs and receive guidance on building a campaign.
CAMPAIGN INFRASTRUCTURE
We kick off your campaign by designing a campaign brand kit – including a logo, social media graphics and event templates – securing social media pages, building a website and creating an initial messaging package for fundraising and Meet & Greet events.
STRATEGIC COMMUNICATIONS
You’ve taken the bold step to run for office. Now, we need voters to know who you are. We work with each candidate to shape their campaign throughout the election cycle with a responsive messaging and policy framework. That includes rapid response and long-term engagement with voters.
MEDIA RELATIONS
We are your press secretary. We write press releases, craft statements, place op-eds, prep for media interviews and find press opportunities to get positive media coverage. For local and smaller grassroots campaigns, we help build a relationship with community radio, weekly outlets, blogs and other unique platforms where voters get their news.
DIGITAL AND SOCIAL MEDIA
Showcase your personality, policy platform and expertise by working with our team. We provide digital and social media strategy, manage platforms and real-time coverage for events. We’re also experts in managing Facebook political ads.
>>> VIEW OUR WORK: DOM MORSE FOR CHARLOTTESVILLE SCHOOL BOARD