Latest Blog Posts
Raising End-of-Year Donations on Social Media
‘Tis the season for online fundraising! The end of the year is a vital time for any nonprofit or fundraising organization. While people are out spending money on gifts and holiday experiences, nonprofits should also persuade individuals and companies to make a donation and give a final boost to donor funds before the new year.
How to Understand and Use Digital Analytics
Understanding marketing through analytics reporting and being able to evaluate your online performance is key to ensuring your content is performing at its best. Typically, creating an analytics report, either monthly or quarterly, begins with reviewing digital analytics – the collection and analysis of data points that help you measure the performance of your social media accounts, website, email and more.
Tips for Sending Successful Email Campaigns
There’s no way to predict how an email recipient will respond to your email, but there are best practices to improve engagement and open rates. The goal is to send effective communication that conveys your message with as few mistakes as possible.