Latest Blog Posts
Super Bowl Ads & Digital Advertising
This year, 113 million viewers tuned in to watch the Super Bowl, the championship game of the National Football League. While a large sum of viewership focused on the actual game of football, many were drawn to the halftime show and rollout of new commercials. In fact, companies spent $7 million per 30-second advertisement. That’s an increase from $6.5 million in 2022 and $5.5 million in 2021.
What’s Going on at Twitter?
This summer, Elon Musk pulled out of a $44 billion deal to purchase Twitter. Then he was called out on his bluff and was forced to purchase the social media platform after Twitter sued him to make good on the deal. What ensued afterward has been messy, to say the least.