Who We Are
Shannon Strategies is a woman- and Black-owned communications firm specializing in campaigns for the greater good.
We focus on meaningful projects for voices that should be amplified. Working closely with our clients as partners, we can challenge them to be better. At Shannon Strategies, we believe in our clients’ purpose and we center our work with an equity lens.
Are you a voice for change? Let’s get your story heard.
We Believe
- In the power of the people; not the elite.
- We can lift our communities up by amplifying the voices of marginalized groups.
- In positive change by moving forward.
Our Approach
We focus on building relationships and enacting positive change through education, policy and public outreach. We do this by identifying gaps, creating values-based messaging and shaping public dialogue to mobilize core audiences to act. Our approach is guided by these principles:
- We are here to uplift and amplify all voices, so everyone is heard;
- We believe in improving the quality of life for disenfranchised people and their communities; and
- We must always address institutional and systemic challenges that exist and build a framework through an equity lens.
We’re in this together. Let’s do this.
Sheri Shannon - Director
Sheri is an award-winning communications strategist, community liaison and environmental advocate who has dedicated her career to social causes that benefit the greater good. For more than a decade, she has worked in the nonprofit and private sectors running communications campaigns for startup companies, political candidates, interest groups, environmental organizations and Australian government alliances.
Sheri holds an M.A in Communications from Southern New Hampshire University and a B.S in Earth Sciences from the Pennsylvania State University. She is the co-founder of Hull Street Action and Southside ReLeaf and was also featured as an “Eco Hero” by Glamour magazine. Sheri is committed to the fight for environmental and economic justice, so everyone has a clean, healthy and safe space to live, work, learn and pray.
Sheri is based in Richmond, Virginia. Connect with her and view her resume on LinkedIn.
Morgan Toliver - Digital Content Specialist
Morgan is a digital marketing and social media professional with previous experience working in higher-education at the University of Virginia and for nationwide B2C brands. She also worked in communications for various local non-profits to help reach fundraising goals.
Morgan has a B.A. in Media Studies and Women, Gender, and Sexuality Studies from the University of Virginia. In addition to her work in marketing, she also runs a YouTube channel with a focus on eco-friendly living and fashion.
Morgan is based in Charlottesville, Virginia.