Super Bowl Ads & Digital Advertising

This year, 113 million viewers tuned in to watch the Super Bowl, the championship game of the National Football League. While a large sum of viewership focused on the actual game of football, many were drawn to the halftime show and rollout of new commercials. In fact, companies spent $7 million per 30-second advertisement. That’s an increase from $6.5 million in 2022 and $5.5 million in 2021.

Research shows that there isn’t a direct boost in sales for brands after the Super Bowl, but does yield a spike in online search and short-lived impressions. So if your goal is to increase viewership and name recognition, then the Super Bowl is one way of reaching those targets.

However, we know that our average client does not have the budget to air a national commercial for the largest sporting event in the U.S. Watch Sheri and Morgan discuss their takeaway from this year’s Super Bowl and best practices for digital marketing that organizations can use with a smaller budget.