DR. CRYSTAL LEIGH ENDSLEY - QUANTUM JUSTICE
Elevating the transformative power of spoken word poetry with branding, graphic design and web design.
Challenge
Dr. Crystal Leigh Endsley is Associate Professor of Africana Studies at John Jay College of Criminal Justice, as well as a passionate advocate and artist.
Her community-based work with global girls is rooted in a deep belief in the ethics of love and the transformative power of spoken word poetry, leading her to her latest publication - Quantum Justice.
Our team was brought on board to provide marketing support for the promotion of Quantum Justice, with a significant need of branding, graphic and web design support.
Our Approach
For Dr. Crystal’s brand, we sought out to create a full branding suite including logo, brand guide, and social media collateral. We designed a logo for Endsley Enterprises, using bold colors and fonts - staying true to her dynamic personality, and professionalism.
With the book cover design already established, we were able to use the elements of the book design and incorporate them into a suite of social media marketing templates. With the various colors, patterns, and textures from the book design, we were able to capture that same vibrancy and uniqueness into engaging social media graphics.
In addition to incorporating these elements into social media graphics, we also wanted to ensure that Dr. Crystal’s landing page for her book launch reflected the fun and exciting design of the book cover. Utilizing different shapes and interactive features allowed us to capture this feeling throughout the webpage.
Result
As a result, we were able to provide Dr. Crystal Leigh Endsley with a complete package of branding and digital marketing materials used to drive her online engagement, and bring awareness to her book and brand.