Nicole Cole is a Democratic candidate campaigning in a red-leaning competitive district with a strong possibility of going blue. For this reason, Nicole required blue as her prominent brand color as an immediate identifier for her political party. She also arrived at design sessions with creative ideas for her campaign identity to ensure her branding always stands out and it reflects her values. We knew she needed a vibrant and inviting complimentary color to emphasize District 66 and a unique identifier for Spotsylvania County within her logo. We landed on using lime green as an accent color! 

Logo Design: We then decided it would be interesting to embed her first name within the outline of Virginia using a script font. Knowing her last name needed to be immediately identifiable – and distinguishable from her first name – we landed on a bold, flat font that would act as the base of Virginia. With this design, we were able to easily identify her running district, Spotsylvania County,  using a gold star, which also added another complementary color to her palette. 

Brand Style Guide: Within her brand style guide, we included multiple color variations of her logo, all within her color palette, allowing for more flexibility with future branded assets. The style guide also outlined her brand fonts, photo direction, as well as a stone-like texture that would be consistently used throughout her marketing designs. 

Digital & Print Marketing: We created a clean and functional website that clearly highlights Nicole’s campaign priorities and is easily scalable as the campaign evolves. Our focus on accessibility and ease of navigation ensures voters can quickly find the information they need. 

As part of her brand package, we also designed social media graphic templates for consistent messaging and a polished campaign prospectus for both digital and print distribution. These assets help maintain a cohesive and professional look across all platforms.