Latest Blog Posts

Digital Marketing, Giving, Social Media Shannon Strategies 12/8/23 Digital Marketing, Giving, Social Media Shannon Strategies 12/8/23

Raising End-of-Year Donations on Social Media

‘Tis the season for online fundraising! The end of the year is a vital time for any nonprofit or fundraising organization. While people are out spending money on gifts and holiday experiences, nonprofits should also persuade individuals and companies to make a donation and give a final boost to donor funds before the new year.

Digital Marketing, Digital Analytics, Social Media Shannon Strategies 6/23/23 Digital Marketing, Digital Analytics, Social Media Shannon Strategies 6/23/23

How to Understand and Use Digital Analytics

Understanding marketing through analytics reporting and being able to evaluate your online performance is key to ensuring your content is performing at its best. Typically, creating an analytics report, either monthly or quarterly, begins with reviewing digital analytics – the collection and analysis of data points that help you measure the performance of your social media accounts, website, email and more.

Social Media, What's Going on With Your Comms Shannon Strategies 12/14/22 Social Media, What's Going on With Your Comms Shannon Strategies 12/14/22

What’s Going on at Twitter?

This summer, Elon Musk pulled out of a $44 billion deal to purchase Twitter. Then he was called out on his bluff and was forced to purchase the social media platform after Twitter sued him to make good on the deal. What ensued afterward has been messy, to say the least.