Latest Blog Posts
How to Navigate Recent Changes to Google's SEO
As a communications firm, we are always focused on ensuring our clients have a professional and well-thought-out online presence. This includes a high-quality and useful website with consideration for user journey and content. With so many websites competing with each other for organic views, utilizing search engine optimization (SEO) has become even more important for ensuring your website is seen by your desired audience.
Dejah’s Takes: SuperBowl Commercials
If you're like me, I was one of the 100+ million people watching this year's Super Bowl strictly for the halftime show and commercials. According to the Wall Street Journal, the average cost for a 30 second slot for this year’s SuperBowl averaged about $7 million. With that kind of budget, and the creative influence from content creators, here are my three favorite commercials from SuperBowl 24.
Thank You, Advocates
This week, our team had the opportunity to join Care in Action for their annual lobby day at the Virginia General Assembly. Care in Action is a nonprofit organization dedicated to fighting for dignity and fairness for the millions of domestic workers in the United States, including nearly 60,000 domestic workers in Virginia.
Reflecting on 2023
Shannon Strategies celebrated four years of business in November and I could not have imagined the amount of growth we’d experience over time. We were officially certified as a Small Woman and Minority (SWaM) owned business and received our disability inclusion training certification from Beyond Boundaries.
Raising End-of-Year Donations on Social Media
‘Tis the season for online fundraising! The end of the year is a vital time for any nonprofit or fundraising organization. While people are out spending money on gifts and holiday experiences, nonprofits should also persuade individuals and companies to make a donation and give a final boost to donor funds before the new year.
6 Comms Tips for GOTV
Running for office takes a lot of courage and stamina. Within the last 30 days of the campaign, candidates often feel like they’re sprinting a marathon. And that’s because campaigns are trying to reach as many voters as possible within a constrained amount of time as Election Day gets closer.
Pride + Gun Violence Awareness Months Call for Progressive Action
The prevailing narrative going into Virginia’s General Election in November is about the “fate of Glenn Youngkin’s agenda” and if Republicans will have total control of state government. I keep thinking about the political ambitions of our governor and what that means for Virginia’s families, especially during June – both Pride Month and Gun Violence Awareness Month.
How to Understand and Use Digital Analytics
Understanding marketing through analytics reporting and being able to evaluate your online performance is key to ensuring your content is performing at its best. Typically, creating an analytics report, either monthly or quarterly, begins with reviewing digital analytics – the collection and analysis of data points that help you measure the performance of your social media accounts, website, email and more.
Tips for Sending Successful Email Campaigns
There’s no way to predict how an email recipient will respond to your email, but there are best practices to improve engagement and open rates. The goal is to send effective communication that conveys your message with as few mistakes as possible.
International Women's Day
Today is International Women’s Day. As a woman-led company, we are focused on gender equity in the workforce and shifting power to women across all systems.