VIRGINIA DOWN SYNDROME ASSOCIATION
Advocating for individuals with Down syndrome with the help of new designs and cohesive branding.
Challenge
The Virginia Down Syndrome Association is a statewide nonprofit providing support to individuals with Down syndrome and their families. In addition to enrichment and social programs, educational tools and community building, the organization also advocates for policies to be passed that can further benefit those with Down syndrome. Our team was brought on board to provide comprehensive marketing support including digital strategy, PR and graphic design. In October of 2022, the organization underwent a renaming and rebranding, creating a further need for graphic design support.
Our Approach
With their new branding in place, we worked to design print and digital pieces for them that evoked a playful nature but still remained professional and appealing to individuals of all ages. We also provided standalone branding they could use for years to come for major events like their “Dancing with the Local Stars” Gala and T21 Golf Tournament, both annual fundraisers.
Result
As a result, we were able to create a large suite of materials for the organization to use for events, fundraisers, newsletters, social media and more, all with cohesive and attractive branding.
