Provide Content Support for Voices of Virginia's Children
Challenge: Provide digital content support during the 2020 Virginia General Assembly without a dedicated team.
Voices of Virginia's Children is the leading policy and advocacy organization in Virginia for children and families. During the 2020 legislative session, the client needed ongoing support to manage social media and website platforms, produce newsletters and donor emails, create branded collaterals, and assist with writing projects. However, they did not have a dedicated staff for communications activities.
Our campaign focused on:
Engagement
Building and maintaining relationships with elected officials, as well as target audiences and coalitions.
Education
Preparing constituents with talking points for delegation meetings and informing the public about advocacy activities.
Awareness
Generating a public conversation on the importance of these issues to influence and gain support.
Key Wins
- Created social media best practices.
- Designed policy one-pagers on multiple issue areas for Advocacy Days.
- Published weekly newsletters, increasing the average open rate by 10%.
- Provided live look-ins at the Capitol, increasing social media engagement.
- Built trust with the organization to handle all communications – messaging, branding, strategy.
